Behind The Headlines: How Evergreen’s PR & Media Services Transform Artist Careers
In music, great songs are only half the story. The other half? How those songs reach ears, minds, and hearts. That’s where PR & Media bridges art and audience — and at Evergreen, we see it as one of our most powerful levers for artist growth.
Case Study: First Ever Performance at the Port of Montreal’s Observatory Tower with Banx & Ranx and Mixmag
The first-ever live performance at Montréal’s Observatory Tower, filmed in cinematic quality and premiered with Mixmag, blended event production, content strategy, and global media partnership into one landmark campaign.
The 5 Stages of Turning a Fan into a Superfan
Discover the 5 stages that transform casual listeners into superfans who support your music for life. Evergreen Music Company shares the roadmap for artist growth.
Case Study: Theo Day’s Somewhere Shallow — Two Weeks In, and the Momentum Is Real
Just two weeks after release—and less than a month after springing into national recognition—Theo Day’s debut single, “Somewhere Shallow,” is already signaling that his story is just beginning.
The Artist’s Guide to Influencer Marketing
Influencer marketing isn’t just a trend: it’s a cornerstone of modern music marketing. For independent artists, especially, it can be the difference between a song disappearing into the noise or breaking through to become a cultural moment.
Building Superfans — The Secret to a Sustainable Music Career
For independent artists especially, superfans are the foundation of a sustainable career. They not only contribute financially through merch, tickets, and Patreon memberships, but they also act as your most effective marketing team — spreading your music through authentic, word-of-mouth promotion.
Case Study: Zach Zoya × Atelier New Regime Campaign
The Zach Zoya x Atelier New Regime campaign demonstrates the power of cross-industry partnerships, strategic content sequencing, and experiential marketing in elevating an artist’s brand.
5 Common Marketing Mistakes Independent Artists Make (and How to Avoid Them)
Avoid these common music marketing mistakes that hold independent artists back. Learn how Evergreen Music Company helps you grow faster.
Press Release - Emerging Canadian Artist Theo Day Releases New Single “Somewhere Shallow”
Blending the warmth of North American folk with the rich textures of tradition among friends, “Somewhere Shallow” offers a refreshing reminder to find joy in the present.
The Importance of a Content Strategy in 2025 — Why Posting Randomly Isn’t Enough
At Evergreen Music Company, we help artists design intentional content strategies that keep fans engaged, attract new listeners, and strengthen your brand — turning casual listeners into lifelong supporters.
Why Investing in Marketing Your Music Is Just as Important as Investing in Your Music Production
Marketing is what takes your music from being great to being heard. It’s the bridge between creation and connection. Without it, your song might never reach the ears of the audience it deserves.
How to Budget for Music Marketing in 2025 — A Guide for Independent Artists
Learn how to budget for music marketing as an independent artist in 2025. Includes breakdowns for emerging, growing, and established careers.
Why Having a Thought-Out Rollout Matters — Turning a Song into a Moment
In today’s music industry, how you release a song is just as important as the song itself. Without a strategy, even the best track can disappear into the noise. With a thought-out rollout, you turn your release into a moment that captures attention, builds anticipation, and keeps fans talking long after launch day.
Case Study: Theo Day Launches into National Recognition — An Evergreen Music Success Story
Within just a few months of working with Evergreen, Theo Day made his way from intimate local performances to a featured spot at Backyard Music Company’s Songwriters Festival in Port Stanley, Ontario — hundreds of kilometers away from his hometown. What happened next was proof of how powerful superfans can be in launching a music career.
Music Marketing in 2025 — 7 Trends Artists Can’t Ignore
Stay ahead of the curve with 7 essential music marketing trends in 2025. Learn how to adapt your artist strategy for maximum impact.
The Artist Development Blueprint — 5 Steps to Grow Your Fanbase in 2025
Discover 5 proven steps to grow your music fanbase in 2025. Learn branding, content creation, fan engagement, and release strategies from Evergreen Music Company.
Press Release - Brandon Barsoumian Offers a Golden Message of Redemption with New Single “Betty White” - Out Now
Genre-bending artist and producer Brandon Barsoumian unveils his new single “Betty White,” the first glimpse into his full-length album, Sonic Division, set for release this October 2025.
Press Release - Montreal Rock Group Old Soul Tease November Album Undercurrent with “Blue Bossa” Music Video
Drawing inspiration from the iconic Joe Henderson jazz standard of the same name, the band transforms its foundation into a genre-bending journey that fuses jazz, rock, and psychedelia. The music video release pairs with an album announcement, with their upcoming album Undercurrent expected to be released in November 2025.
Press Release - Charles Goelen Shares Infectious New Pop Single “Mais t’es où?”
Pop artist and quarter finalist of 2024’s season of La Voix, Charles Goelen returns with “Mais t’es où?”, a catchy, self-aware single that blends pop melodies with candid storytelling. Released just in time for summer, the track captures the universal experience of longing for love - without taking yourself too seriously.