
5 Common Marketing Mistakes Independent Artists Make (and How to Avoid Them)
Avoid these common music marketing mistakes that hold independent artists back. Learn how Evergreen Music Company helps you grow faster.

The Importance of a Content Strategy in 2025 — Why Posting Randomly Isn’t Enough
At Evergreen Music Company, we help artists design intentional content strategies that keep fans engaged, attract new listeners, and strengthen your brand — turning casual listeners into lifelong supporters.

Why Investing in Marketing Your Music Is Just as Important as Investing in Your Music Production
Marketing is what takes your music from being great to being heard. It’s the bridge between creation and connection. Without it, your song might never reach the ears of the audience it deserves.
How to Budget for Music Marketing in 2025 — A Guide for Independent Artists
Learn how to budget for music marketing as an independent artist in 2025. Includes breakdowns for emerging, growing, and established careers.

Why Having a Thought-Out Rollout Matters — Turning a Song into a Moment
In today’s music industry, how you release a song is just as important as the song itself. Without a strategy, even the best track can disappear into the noise. With a thought-out rollout, you turn your release into a moment that captures attention, builds anticipation, and keeps fans talking long after launch day.

From Local Gigs to National Recognition — An Evergreen Music Success Story
Within just a few months of working with Evergreen, Theo Day made his way from intimate local performances to a featured spot at Backyard Music Company’s Songwriters Festival in Port Stanley, Ontario — hundreds of kilometers away from his hometown. What happened next was proof of how powerful superfans can be in launching a music career.

Music Marketing in 2025 — 7 Trends Artists Can’t Ignore
Stay ahead of the curve with 7 essential music marketing trends in 2025. Learn how to adapt your artist strategy for maximum impact.
The Artist Development Blueprint — 5 Steps to Grow Your Fanbase in 2025
Discover 5 proven steps to grow your music fanbase in 2025. Learn branding, content creation, fan engagement, and release strategies from Evergreen Music Company.