How to Budget for Music Marketing in 2025 — A Guide for Independent Artists
Learn how to budget for music marketing as an independent artist in 2025. Includes breakdowns for emerging, growing, and established careers.
Why Having a Thought-Out Rollout Matters — Turning a Song into a Moment
In today’s music industry, how you release a song is just as important as the song itself. Without a strategy, even the best track can disappear into the noise. With a thought-out rollout, you turn your release into a moment that captures attention, builds anticipation, and keeps fans talking long after launch day.
Case Study: Theo Day Launches into National Recognition — An Evergreen Music Success Story
Within just a few months of working with Evergreen, Theo Day made his way from intimate local performances to a featured spot at Backyard Music Company’s Songwriters Festival in Port Stanley, Ontario — hundreds of kilometers away from his hometown. What happened next was proof of how powerful superfans can be in launching a music career.
Music Marketing in 2025 — 7 Trends Artists Can’t Ignore
Stay ahead of the curve with 7 essential music marketing trends in 2025. Learn how to adapt your artist strategy for maximum impact.
The Artist Development Blueprint — 5 Steps to Grow Your Fanbase in 2025
Discover 5 proven steps to grow your music fanbase in 2025. Learn branding, content creation, fan engagement, and release strategies from Evergreen Music Company.
Press Release - Brandon Barsoumian Offers a Golden Message of Redemption with New Single “Betty White” - Out Now
Genre-bending artist and producer Brandon Barsoumian unveils his new single “Betty White,” the first glimpse into his full-length album, Sonic Division, set for release this October 2025.
Press Release - Montreal Rock Group Old Soul Tease November Album Undercurrent with “Blue Bossa” Music Video
Drawing inspiration from the iconic Joe Henderson jazz standard of the same name, the band transforms its foundation into a genre-bending journey that fuses jazz, rock, and psychedelia. The music video release pairs with an album announcement, with their upcoming album Undercurrent expected to be released in November 2025.
Press Release - Charles Goelen Shares Infectious New Pop Single “Mais t’es où?”
Pop artist and quarter finalist of 2024’s season of La Voix, Charles Goelen returns with “Mais t’es où?”, a catchy, self-aware single that blends pop melodies with candid storytelling. Released just in time for summer, the track captures the universal experience of longing for love - without taking yourself too seriously.