Case Study: Theo Day’s Somewhere Shallow — Two Weeks In, and the Momentum Is Real
Just two weeks after release—and less than a month after springing into national recognition—Theo Day’s debut single, “Somewhere Shallow,” is already signaling that his story is just beginning.
Case Study: Zach Zoya × Atelier New Regime Campaign
The Zach Zoya x Atelier New Regime campaign demonstrates the power of cross-industry partnerships, strategic content sequencing, and experiential marketing in elevating an artist’s brand.
Case Study: Theo Day Launches into National Recognition — An Evergreen Music Success Story
Within just a few months of working with Evergreen, Theo Day made his way from intimate local performances to a featured spot at Backyard Music Company’s Songwriters Festival in Port Stanley, Ontario — hundreds of kilometers away from his hometown. What happened next was proof of how powerful superfans can be in launching a music career.